balledemode: I had a chance to interview one of the most amazing contributors to this Internet revolution of Tumblr Fashion, who has been deemed one of the many famous Tumblr blogs out there - Danielle Willis. She runs both l a v e l a u n d r y & what-do-i-wear! Both of which these blogs showcase inspirational fashion posts on a daily basis.  

balledemode: Tell me a bit about your blog? How many followers do you have?

Danielle:  I launched ‘lavelaundry’ in September of 2010 on Tumblr, I previously had started on Blogspot in July of 2010. It is my daily inspiration board - showing color, interior design, clothing, and architecture. ‘lavelaundry’ is a collection of images that showcase my idea of what beauty is. It’s more personal now then ever. My current follower count is 5,545.

I went on to started my second blog ‘what-do-i-wear’ on December 5th 2010; it was originally a private account where I stored outfit ideas, D.I.Y. inspirations, and trends that I want to challenge. After about a month or so I made it public, and it really just took off from there - other Tumblr users really responded well to the content! I began receiving frequent questions, submission posts, and emails. I’m really thankful for all the positive feedback and opportunities that have come from it and I currently have a follower count of 88,670.

balledemode: Many people use Tumblr as a different persona, how much of your fashion blog actually reflects your own style? 

Danielle: ‘lavelaundry’ is all things that represent me in some way or another; it’s truly a collage of my interpretation of beauty through images.

‘what-do-i-wear’ can change depending on my mood and what brands, styles, and trends I’m looking into at a specific moment, and other influences that I am stumbling over that inspire style. All of the content that is uploaded on what-do-i-wear I find inspiring so I would say it is a strong representation of how I am and how I like to dress.   

balledemode: Why do you think many aspiring fashion bloggers opt to start off with a Tumblr account rather than a Wordpress, Blogspot etc account?

Danielle: From my experience I started out on blogspot initially and then moved my way onto the Tumblr platform. I find that most of the blogs that I currently follow are working off of blogspot and other platforms as well. 

balledemode: What sort of fashion posts do you find yourself drawn to the most? Editorials? Street fashion?

Danielle: For ‘lavelaundry’ it’s always been a fashion and editorial based blog.  

‘what-do-i-wear’ is very street style orientated, lots of product shots, and focuses on promoting other bloggers that share my general interest.

balledemode: Is there anything that disappoints you in regards to modern society’s thoughts/opinions/perspective on fashion now a days?

Danielle: If I had to pick one thing to change it would be this ‘idea’ of the fashion industry having limitations, and more specifically related to clothing and different body types. After receiving several messages and emails from women regarding their body type, that ask me what specific items they should be wearing to best suit their height, weight, skin color, and hair… 

It’s saddening to see this question so often as it shows that women are less experimental with clothing and the way they express themselves now. I believe fashion , is a way to express yourself and experiment. There is no formula for every body type on how to dress. There are obviously different cuts, and style that are more flattering on one body type than another, although these do’s and don’ts shouldn’t limit you entirely. If you want to wear something then you should regardless if that garment isn’t promoted to your particular body type. I would encourage you to always try it out, and decide that for yourself. If you’re 5’11 or 5’0 and want to wear a maxi skirt then you should go for it! I feel as though a lot of women deprive themselves from wearing certain styles because it hasn’t been marketed to there specific body type. Sometimes you just need to go for it, there are always ways you can work a garment to fit your body type. 

balledemode: If there were only one sole reason as to why your followers are attracted to your blog, what do you think it would be?

Danielle: For ‘lavelaundry’ I would have to say it’s because it offers a wide range of imagery, and content that is pleasing to the eye. 

‘what-do-i-wear’ is an ever changing inspiration board of style that aims to display all things current. Offering you style awareness, the latest product and ways-to-wear different items.